Youtube was founded in February in 2005 and began an internet video viewing and sharing frenzy. The website fast became the leading online video destination for both viewers and those who post videos. It allows consumers to search and view online videos quickly and easily whilst allowing people to upload their own videos for free and with ease.
info sourced - http://www.youtube.com/t/company_history
Youtube has proved to be a successful medium for self publication, being the source of celebrity for individuals such as Justin Beiber, Trent from punch bowl and Corey Simpson.
http://www.youtube.com/watch?v=rtR6m-w5vaY
2.In the lecture we heard about technological innovations that were used by the studios to lure audiences. (mostly to combat the popularity of TV)
What recent innovations are being used to lure us in the movies?
- vmax cinemas with 3d viewing - vmax cinemas have big leather chairs with extra seat space that are more comfortable than the standard cinema chairs fitted in standard cinemas, the screen is bigger than standard cinema screens, there are small tables and lots of leg room.
sourced - http://www.eventcinemas.com.au/WhatIsVmax- other attempts to lure customers include having 3d sport playing in cinemas instead of films - see more more information - http://www.theage.com.au/opinion/blogs/the-vulture/see-the-really-really-big-men-fly/20100517-v76l.html
- Gold Class cinemas - How many times have you been in a cinema and wanted to strangle the teenagers and children talking throughout the ENTIRE movie!!!!!! I have to say i get this feeling almost everytime i go to the cinema. So as an attempt to lure adults to the cinema, Gold Class was created. This means no people under the age of 18!!!! woop woop! Alcholic beverages are available as well as hot food and seats that recline. A personal waitor can also bring you food during the movie.
sourced from - http://www.villagecinemas.com.au/Cinemas/Gold-Class.htm
- other international attempts to lure customers include - http://www.topnews.in/vienna-cinema-starts-monthly-doggy-day-attract-customers-219184
What are they luring us from?
Cinemas and film production studios are attempting to improve the cinema experience by bringing in new features such as 3d experience and both vmax and gold class cinemas. This is an attempt to get people out of the house, away from the Television and into the cinemas and generate profit.
3.Are short films still being made? Why? Who pays for them to be made?
Short films are still being made. We were shown a fantastic short film called "mankind is no island," made by a person in Australia and a person in New York who filmed the entire film on their cellphones. It won the annual Tropfest competition. I found it really touching and have been showing it to all me friends and family. Short films like this one are atill being made because people with a talent for film making are wanting to create and share their thoughts, ideas, passion and observations with the world. The internet acts as one of the easiest mediums utilised by the producers of short films to share their work.
Alot of the time short films made today are funded by the artists/film makers themselves. Because they are short films and alot of the time they dont star HUGE celebritites in them they are alot cheaper to produce.
4.The term viral is thrown about adhoc but what does it mean in film/movie arena? Give some examples.
The term viral, according to dictionary.com means "of, pertaining to, or caused by a virus." So this does not apply directly to "viral videos" because they dont become viral due to a virus, they become viral because they become extremely popular over a short amount of time and spread like a virus would/does.
According to the viral video chart - Eminem's new music video "Love the way you lie," featuring Rihanna is the number one viral video in the last 24 hours with 57, 263 shares in the last 24 hours. Of course these change as new videos are uploaded and viewed.
ref - http://viralvideochart.unrulymedia.com/now
5. Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience.
Happy tree friends is an example of a show solely for internet release.
pos + There are no ads
pos + You can watch these at anytime appropriate to you, where as television is scheduled
neg - Viewing tv content in this way is usually undergone by one person at one time, therefore resulting in antisocial behaviour.
neg - this is not possible for those without internet and can use up way too much internet data for those who only have a limited amount of internet data
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